Yards: now cheaper at the pump

In college I drank terrible alcohol, because it was free. I also developed a working philosophy that the crappiest beer I'd pay for was Yuengling Lager. Which is not that crappy, but pretty cheap, and thus holds a special place in the heart of any Philadelphian. If you want to order it at a bar, you ask for lager. No specification required.

The other beer we love in this city is Yards. It's "the oldest and only surviving brewery within city limits," and it's definitely one of those hipster revival kinds of deals. Whether you drink Yards or Yuengling might say something - or might not - about which part of Philadelphia you identify with. Yards is a little more expensive, more in the price range of something like Magic Hat - maybe not quite as exciting a brewery as Dogfish Head, which describes itself as "off-centered ales, for off-centered people" and is probably my favorite local brewery. But Yards gets the love, because it's from here, and because the Yards Variety Pack? It's exactly what you want for a party.

I went to the beer store today because we're having a party, and what do you know? Yards is no longer in the same price range as Magic Hat or Dogfish Head. It's a lot cheaper. Not as cheap as Yuengling, but Yards is now cheaper than Blue Moon. Yards is now cheaper than Corona. I asked the guy at the store about it, and he says Yards has started doing their own distribution locally. No distributor knocks off $4 a case.

People, this is fucking genius.